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JOURNAL OF EMERGING SOCIAL SCIENTISTS

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (print): 2958-2628
ISSN (online): 2958-261X

Newspapers and Environmental Reporting: Audiences Perception on Newspaper Coverage of Global Environmental Issues among Nakuru Residents, Kenya

  • Otieno Michael Otieno/
  • May 01, 2024
Keywords
Environmental coverage, print media, audience, gatekeeping theory, Kenya
Abstract

This research aims to analyze the perception of audiences regarding the coverage of global environmental issues in Kenyan Standard and Nation newspapers. With the main objective of examining the views of audience on environmental coverage by the Standard and Nation newspapers, the study employed a qualitative research method, utilizing in-depth interviews with purposive sampling to select a sample (N=30) participants. Data collection was through in-depth interviews, and analyzed using qualitative thematic analysis. The study findings revealed that global environmental issues are underreported in the Kenyan leading print media while political issues remains in the lead. The study also established that the fewer environmental issues covered were highly politicized thus the public remain disadvantaged. The study concludes that due to limited coverage, low prioritization and high politicization of environmental and climate change issues, the publics’ understanding of environmental issues remain narrow. The study recommends further research to establish the correlation between reading about environmental issues in the Kenyan leading newspapers and the actual actions taken by audiences toward environmental conservation. This study will be vital in building up literature and contributing to the existing body of knowledge on newspapers and environmental coverage. The study draws from the gatekeeping media theory.

References

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How to cite

Michael Otieno, O. (2024). Newspapers and Environmental Reporting: Audiences Perception on Newspaper Coverage of Global Environmental Issues among Nakuru Residents, Kenya. JOURNAL OF EMERGING SOCIAL SCIENTISTS, 4(1). https://jess.amcap.net/website/journal/article/666d884e8d35c/page

Retrieved from https://jess.amcap.net/website/journal/article/666d884e8d35c/page

More citation formats
ACM SIG Proceedings
[1]Michael Otieno, O. 2024. Newspapers and Environmental Reporting: Audiences Perception on Newspaper Coverage of Global Environmental Issues among Nakuru Residents, Kenya. JOURNAL OF EMERGING SOCIAL SCIENTISTS. 4, 1 (June 2024).
ACS Nano
(1)Michael Otieno, O. Newspapers and Environmental Reporting: Audiences Perception on Newspaper Coverage of Global Environmental Issues Among Nakuru Residents, Kenya. JOURNAL OF EMERGING SOCIAL SCIENTISTS 2024, 4 (1).
ABNT
MICHAEL OTIENO, Otieno. Newspapers and Environmental Reporting: Audiences Perception on Newspaper Coverage of Global Environmental Issues among Nakuru Residents, Kenya. JOURNAL OF EMERGING SOCIAL SCIENTISTS, v. 4, n. 1, 15 June2024.
Chicago (author-date)

            
Harvard (Cite Them Right)
Michael Otieno, O. (2024) “Newspapers and Environmental Reporting: Audiences Perception on Newspaper Coverage of Global Environmental Issues among Nakuru Residents, Kenya”, JOURNAL OF EMERGING SOCIAL SCIENTISTS, 4(1). Available at: https://jess.amcap.net/website/journal/article/666d884e8d35c/page (Accessed: 23 October 2026).
IEEE
[1]O. Michael Otieno, “Newspapers and Environmental Reporting: Audiences Perception on Newspaper Coverage of Global Environmental Issues among Nakuru Residents, Kenya”, JOURNAL OF EMERGING SOCIAL SCIENTISTS, vol. 4, no. 1, June 2024, Accessed: Oct. 23, 2026. [Online]. Available: https://jess.amcap.net/website/journal/article/666d884e8d35c/page
MLA
Michael Otieno, Otieno. “Newspapers and Environmental Reporting: Audiences Perception on Newspaper Coverage of Global Environmental Issues Among Nakuru Residents, Kenya”. JOURNAL OF EMERGING SOCIAL SCIENTISTS, vols. 4, no. 1, June 2024, https://jess.amcap.net/website/journal/article/666d884e8d35c/page.
Turabian (full note bibliography)
Michael Otieno, Otieno. “Newspapers and Environmental Reporting: Audiences Perception on Newspaper Coverage of Global Environmental Issues Among Nakuru Residents, Kenya”. JOURNAL OF EMERGING SOCIAL SCIENTISTS 4, no. 1 (June 15, 2024). Accessed October 23, 2026. https://jess.amcap.net/website/journal/article/666d884e8d35c/page.
Vancouver
1.Michael Otieno O. Newspapers and Environmental Reporting: Audiences Perception on Newspaper Coverage of Global Environmental Issues among Nakuru Residents, Kenya. JOURNAL OF EMERGING SOCIAL SCIENTISTS [Internet]. 2024 June 15 [cited 2026 Oct. 23];4(1). Available from: https://jess.amcap.net/website/journal/article/666d884e8d35c/page
AMA
1.Michael Otieno O. Newspapers and Environmental Reporting: Audiences Perception on Newspaper Coverage of Global Environmental Issues among Nakuru Residents, Kenya. JOURNAL OF EMERGING SOCIAL SCIENTISTS. 2024;4(1). Accessed October 23, 2026. https://jess.amcap.net/website/journal/article/666d884e8d35c/page

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Author(s):

MA Student, Department of Literature, Languages and Linguistics (LLL) Faculty of Arts and Social Sciences (FASS) Egerton University, Kenya

Pakistan

Details:

Type: Article
Volume: 4
Issue: 1
Language: English
Id: 666d884e8d35c
Published May 01, 2024

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