- JOURNAL OF EMERGING SOCIAL SCIENTISTS, Vol # 2, Issue # 1
- Campus Radio: A Source of Students’ Need Gratificatio
Campus Radio: A Source of Students’ Need Gratificatio
- Maria Noreen/
- Bakht Rawan/
- Nusrat Azeema/
- April 01, 2022
Keywords
The Government of Pakistan in 2002 to meet the needs for community radios in educational institutions took an initiative by giving licenses to educational FM radios to universities and within the short span of time the number of universities having campus radios multiplied. Now the situation is that 48 universities of Pakistan have FM campus radio stations (PEMRA, 2019). They are broadcasting a large variety of programs on variety of topics. This study was designed to find what the role of the campus radio is for the university students and how much these students rely on campus radio for their need’s fulfillment. In this survey research, the sample of 221 campus radio listeners is selected by using multistage random sampling technique from the two universities of Islamabad. The collected data revealed that Campus Connectivity, Companionship, Motivation, Information, Social Connectivity, Entertainment and Education are the gratifications that students seek from campus radio broadcasts and campus radio gratifies all these needs. Escape is the greatest gratification which students obtained from campus radio listening and all others follow it. It is concluded that circumstances of survey collection time (COVID-19) have an impact on the students’ use of campus radio.
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Noreen, M., Rawan, B., & Azeema, N. (2022). Campus Radio: A Source of Students’ Need Gratificatio. JOURNAL OF EMERGING SOCIAL SCIENTISTS, 2(1). https://jess.amcap.net/website/journal/article/62680a00879be/page
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[1]Noreen, M. et al. 2022. Campus Radio: A Source of Students’ Need Gratificatio. JOURNAL OF EMERGING SOCIAL SCIENTISTS. 2, 1 (Apr. 2022).
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(1)Noreen, M.; Rawan, B.; Azeema, N. Campus Radio: A Source of Students’ Need Gratificatio. JOURNAL OF EMERGING SOCIAL SCIENTISTS 2022, 2 (1).
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NOREEN, Maria; RAWAN, Bakht; AZEEMA, Nusrat. Campus Radio: A Source of Students’ Need Gratificatio. JOURNAL OF EMERGING SOCIAL SCIENTISTS, v. 2, n. 1, 1 Apr.2022.
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Noreen, M., Rawan, B. and Azeema, N. (2022) “Campus Radio: A Source of Students’ Need Gratificatio”, JOURNAL OF EMERGING SOCIAL SCIENTISTS, 2(1). Available at: https://jess.amcap.net/website/journal/article/62680a00879be/page (Accessed: 11 May 2026).
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[1]M. Noreen, B. Rawan, and N. Azeema, “Campus Radio: A Source of Students’ Need Gratificatio”, JOURNAL OF EMERGING SOCIAL SCIENTISTS, vol. 2, no. 1, Apr. 2022, Accessed: May 11, 2026. [Online]. Available: https://jess.amcap.net/website/journal/article/62680a00879be/page
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Noreen, Maria, et al. “Campus Radio: A Source of Students’ Need Gratificatio”. JOURNAL OF EMERGING SOCIAL SCIENTISTS, vols. 2, no. 1, Apr. 2022, https://jess.amcap.net/website/journal/article/62680a00879be/page.
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Noreen, Maria, Bakht Rawan, and Nusrat Azeema. “Campus Radio: A Source of Students’ Need Gratificatio”. JOURNAL OF EMERGING SOCIAL SCIENTISTS 2, no. 1 (April 1, 2022). Accessed May 11, 2026. https://jess.amcap.net/website/journal/article/62680a00879be/page.
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1.Noreen M, Rawan B, Azeema N. Campus Radio: A Source of Students’ Need Gratificatio. JOURNAL OF EMERGING SOCIAL SCIENTISTS [Internet]. 2022 Apr. 1 [cited 2026 May 11];2(1). Available from: https://jess.amcap.net/website/journal/article/62680a00879be/page
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1.Noreen M, Rawan B, Azeema N. Campus Radio: A Source of Students’ Need Gratificatio. JOURNAL OF EMERGING SOCIAL SCIENTISTS. 2022;2(1). Accessed May 11, 2026. https://jess.amcap.net/website/journal/article/62680a00879be/page
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Author(s):
Maria Noreen
AuthorM. Phil Scholar, Department of Mass Communication, Allama Iqbal Open University Islamabad Pakistan.
Pakistan
Bakht Rawan
AuthorAssociate Professor, Department of Mass Communication, Allama Iqbal Open University Islamabad Pakistan.
Pakistan
Nusrat Azeema
AuthorM. Phil Scholar, Department of Mass Communication, Allama Iqbal Open University Islamabad Pakistan.
Pakistan
Details:
| Type: | Article |
| Volume: | 2 |
| Issue: | 1 |
| Language: | English |
| Id: | 62680a00879be |
| Published | April 01, 2022 |
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| Copyright 2020 | Association of Media and Communication Academic Professionals |
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