JESS | Journal of Emerging Social Scientists - Lahore

JOURNAL OF EMERGING SOCIAL SCIENTISTS

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (print): 2958-2628
ISSN (online): 2958-261X
Abstract

The Government of Pakistan in 2002 to meet the needs for community radios in educational institutions took an initiative by giving licenses to educational FM radios to universities and within the short span of time the number of universities having campus radios multiplied. Now the situation is that 48 universities of Pakistan have FM campus radio stations (PEMRA, 2019). They are broadcasting a large variety of programs on variety of topics. This study was designed to find what the role of the campus radio is for the university students and how much these students rely on campus radio for their need’s fulfillment. In this survey research, the sample of 221 campus radio listeners is selected by using multistage random sampling technique from the two universities of Islamabad. The collected data revealed that Campus Connectivity, Companionship, Motivation, Information, Social Connectivity, Entertainment and Education are the gratifications that students seek from campus radio broadcasts and campus radio gratifies all these needs. Escape is the greatest gratification which students obtained from campus radio listening and all others follow it. It is concluded that circumstances of survey collection time (COVID-19) have an impact on the students’ use of campus radio.

Author(s):

M. Phil Scholar, Department of Mass Communication, Allama Iqbal Open University Islamabad Pakistan.

Pakistan

Associate Professor, Department of Mass Communication, Allama Iqbal Open University Islamabad Pakistan.

Pakistan

M. Phil Scholar, Department of Mass Communication, Allama Iqbal Open University Islamabad Pakistan.

Pakistan

Details:

Type: Article
Volume: 2
Issue: 1
Language: English
Id: 62680a00879be
Published April 01, 2022

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This work is licensed under a Creative Commons Attribution 4.0 International License.