JESS | Journal of Emerging Social Scientists - Lahore

JOURNAL OF EMERGING SOCIAL SCIENTISTS

Association of Media and Communication Academic Professionals (AMCAP)
References

A forbes Corporation. (2017, January Saturday). Digital Tonto. Retrieved October Friday, 2016-17, from Digitaltonto: http://www.digitaltonto.com

Accreditation, APNS . (2001, August 30). Rules and Regulations for Registration and Conduct ... Retrieved August Friday, 2015, from www.apns.com.pk: https://www.apns.com.pk/faq/rules_media_buying_houses.pdf

Achenbaum A. A. (1989). Compensation Philosophy. Newyork: American Association of Advertising Agencies.

Adil, M. M. (2014). Challenges of media buying in Pakistan. Lahore . Karachi, Islamabad: Daily Dawn.

Ali, M. A. (2017, January 1). How to deal with adverting ageciies . (Z. U. Khan, Interviewer)

Altheide, D. L.-4. (2011, january 11). An attempt to understand the role of the mass media in society through the concept of “hegemony”. Retrieved January 2, 2017, from http://www.jstor.org/stable/2749038>

Anthonio, G. (2017, January Saturday). https://sites.ualberta.ca/~imre/engl221_0917a.pdf. Retrieved Jaunuary Saturday, 2017, from https://sites.ualberta.ca/~imre/engl221_0917a.pdf.

Anwar, S. (2015, October 1). Aurora. Retrieved September 1, 2016, from Dawn web site: http://aurora.dawn.com

Artz. (2017). Hegemony . CA: ARTZ Publishers.

Arzaghi. (1998). quakity sorting and networking. In W. F. Baker.

Arzaghi, M. (November 2011 ). The Unbundling of Advertising Agency Services:. California : National Bureau of Economic Research, Cambridge, MA. Research support from the Harvard Business Schoo.

Belch, B. a. (2007). Advertising and Promotion. Newyork : McGraw-Hill Irwin, 2007 - Advertising.

Belch, B. (2007). The advertisng media buying plans. The advertisng research journal , 56-62.

Belch, G. E. (2014). Advertising and Promotion . Sydney: McGraw Hill .

Blumenthal, S. (2007, October 1). Open Democracy. Walter Lippman and American Journalism Today . Washington DC, Washington DC, United Staes of America: Prinston University Press.

Bulearca, M., & Bulearca, S. (2009). Is Media Planning the Driver or the End-Product of Promotional Strategy? Global Business and Management Research: An International Journal , Vol. 1, No. 3-4.

Catherine Manshall. (2006). 4th Edition Designing Qualitative Research . California : Sage Publication .

Coolidge, C. (2016, May Friday). Management Students Guide MSG. Retrieved January Monday, 2017, from Steps in Advertising Process: http://www.managementstudyguide.com

Dan Laughey. (2014). Ket themes in media. newyork: Adventure Works Press.

Dhakal, P. (2011, January 20). An attempt to understand the role of the mass media in society through the concept of “hegemony”. (P. Dhakal, Ed.) Retrieved January 25, 2016, from Talking Communication: https://palv.wordpress.com/

Gramsci. (1967). Hegemony. Italy : Hill View .

Gramsci:, A. (2017, January Saturday ). https://sites.ualberta.ca/~imre/engl221_0917a.pdf. Retrieved Jaunuary Saturday, 2017, from https://sites.ualberta.ca/~imre/engl221_0917a.pdf.

Hall, S. ( 1980). Encoding and Decoding . Pennisalvania: Dorothy Hobson, Andrew Lowe Publishers.

Hays, Wind . (2016, April 2). knowledge.wharton. Retrieved January 19, 2017, from Knowledge@Wharton: http:// knowledge.wharton.upenn.edu

Hill, Watson. (2016, May Friday). cyberchimp. Retrieved January Monday, 2017, from Understanding Media , Media Student Book: http://www.cyberchimp.co.uk

Kamalipou, Yahya R. (2015). Globalization of Corporate Media Hegemony;The evaluating California. California: Sunny Press Amazon.com.

Khan, K. (2017, January Saturday ). Media Planing and Buying . (Z. U. Khan, Interviewer)

Khan, K. (2016, December 1). Media planing and Buying in adverting agency . (Z. U. Khan, Interviewer)

Khan, M. A. (2017, January Saturday ). Media Manager . (Z. U. Khan, Interviewer)

Kumar, R. (1996). Research Methodology. Dheli: SAGE Publications Ltd.

L. R. Gay, P. L. (1992). Research Methods for Business and Management. California : Macmillan Publishing Company,.

Marylou Andrew. (2016). Aurora. Karachi: Imran Syed, CEO, Adcom Leo Burnett, on why it took so long.

McClure, P. (2014). Reflection on practice . Chicago : University of Ulstaer .

(2015). Media and Ideology . In Media Representation of Social World (pp. 160-168). Chicago: jclass.umd.

Merriam-webster. (2016, May 1). Merriam-webster. Retrieved January 28, 2017, from Merrriam-webster incorporated : https://www.merriam-webster.com

Mirza, M. (2015, August Satuday). History of Advertising in Pakistan. Retrieved January Monday, 2017, from blog.timenspacem: http://blog.timenspacemedia.com

Mustafa, Z. (2017, January Saturday ). Media Manager Jang Media Group . (Z. U. Khan, Interviewer)

Nail, Jim. (May 22, 2014). Media Buying’s Evolution Challenges Marketers. Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 USA (p. 1.2.3). Newyork : ANA Media Leadership Conference.

Natarajan. (1984). History of indian journalism.

Naushahi, Z. A. (2017, January Saturday ). Trustmark Pakistan , Diector . (Z. U. Khan, Interviewer)

Nazish, S. A. (2017, January Saturday). Media Planning and Buying . (Z. U. Khan, Interviewer)

Pakistan Advertising Association ( PAA). (2017, Febuary Saturday). Retrieved Februry Saturday, 2017, from Pakistan Advertising Association: http://www.paa.com.pk

Qadri, M. A. (2015, September 1). Advertisning Agencies in Pakistan. (Marryam, Interviewer) Lahore: AURORA.

Qadri, M. (2015, august). Dawn. (m. Baig, Interviewer)

Qahar, S. (2015, July - August 1). Judging social media worth. Retrieved May 1, 2016, from AuRORA.DAWN : http://aurora.dawn.com

Qahar, S. (2015, July - August 1). Judging social media worth. AURORA , pp. 50-55.

Rammal, A. (2014, December 1). Of the record or of the idea? (AURORA, Interviewer)

Richardson. (2015). On Making Determinations of Quality in Teaching. Christain Science Monitor , 21,22.

Saigol, S. (2017, January Saturday ). Chief Executive , RED Communication Art . (Z. U. Khan, Interviewer)

Sangeeta Sharma, R. S. (2010). Advertisning : Planning and Implementation. In R. S. Sangeeta Sharma, Advertisning : Planning and Implementation (p. 403). New Dheli: PHI Learning Pvt Ltd.

Schmitz, A. (2012). Advertising Campaigns: Start to Finish. In A. Schmitz, Advertising Industry Strcture (p. Vol 10). Chicago: Creative commons.

Slefo., G. (2016). Acquisitions of Digital Agencies, Ad-Tech and Analytics Firms Surge. Adage , 1-5.

Sohail Ansar, Executive Director, GroupM, . (2015, July - August 1). Media and wastage. Retrieved June 1, 2016, from The Aurora magazine: http://aurora.dawn.com

Strinati, D. (2004). An Introduction to Theories of Popular Culture. Chicago: Routledge .

Strinati, G. (1995,2003). Spontaneous mass consent . 165-253.

Syed, I. (2015, August 1). Dawn,Best media plans. 50-52. (A. Sohaiyb, Interviewer)

The separation of Meida Buying from Creative : time for a change. (1995). newyork.

turner, E. ( 1997, August 04, ). media planing and buying : addded theories drive. Retrieved October Saturday , 2016, from Advertisning Age : http//:www.adage.com

Victor, A. (2016, August Friday ). Media Planning and Buying in JWT Pakistan . (Z. U. Khan, Interviewer)

Weiner, Matthew . (2015, May Friday). Mad Men. Newyork, Newyork, USA.

Wernick Andrew. (1991). promotional culture.

Zaeem, M. (2017, January Saturday ). Media Manager . (Z. U. Khan, Interviewer)

Author(s):

Ph.D. Scholar, Mass Media and Communication, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Pakistan.

Pakistan

Details:

Type: Article
Volume: 2
Issue: 1
Language: English
Id: 62680cffd068d
Published April 01, 2022

Copyrights

Copyright 2020 | Association of Media and Communication Academic Professionals
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.