Radio is one of the best mediums of transferring information among masses. It was showed radio is reliable source for agriculture information and knowledge among farmers in developing countries. This study investigated radio listening pattern among farmers of Sann, Sindh Pakistan. The target population of this study was farmers. The main objectives of this study were to assess the listening pattern of radio among farmers. The purposive sample method was applied for data collection where one hundred respondents were selected for this study. The findings of the study showed that more than half of the respondents listen agriculture program on Radio and 60% of the respondents revealed that different agriculture programs helped them to improve their farming skills.  Most of the farmers believed that by listening radio, they obtain some new information, knowledge and techniques of proper use of seed, pesticides and urea through different Radio programs. The programs, to a large extent, had the desired impact on the listeners. Most of the farmers were satisfied with the Agriculture programs aired on radio.