The management of the new coronavirus (COVID-19) pandemic has stressed human ingenuity to the limit. In Nigeria, governments at all levels have tried to curb the spread of the virus through aggressive public campaigns aimed to achieving compliance with restrictions on movements and social distancing. However, in spite of the various communication efforts to achieve public compliance, there has been observed lack of effectiveness as many continued to flout the measures. Before now, there had not been much studies examining the impact of socio-economic factors in the effective communication of COVID19 management campaigns. This study therefore examines level of awareness and impact of socioeconomic factors on the COVID-19 public communication campaigns.

Two research questions and three hypotheses were formulated to examine the level of awareness, economic status’ influence on attitude to the campaign and whether lack of food and basic needs or evidence of victims of the virus significantly affect the effectiveness of the communication campaign. The study adopted a survey method and used questionnaire to collect data. An available random sample 650 respondents was conducted in four of the sixteen local government areas of the state with 600 valid responses received for analysis. The data was analysed using descriptive tools such as pie chart, bar chart and frequency table, while Pearson product-method and chi-square were used to analyse the relationship among the stated variables with significant level stated at p-value=0.05.